Archive for November, 2010
Made to Stick
Posted by Alexandru Palade | Filed under Uncategorized
There are a few books I read in my life and actually made any difference for me as far as I remember. One of them is one I just finished reading — Made to Stick. Co-authored by two brothers it brings insights into how you could make your ideas stick into people’s mind. The book is centered on six SUCCESs factors: Simple Unexpected Concrete Credible Emotional Stories I could ramble about what each of these factors mean, but it would make no sense. This book is so well-written that I do not want to attempt to make a summary out of it. It is like every section and chapter of this [...] Read more