Made to Stick
Posted by Alexandru Palade | Filed under Uncategorized
There are a few books I read in my life and actually made any difference for me as far as I remember. One of them is one I just finished reading — Made to Stick. Co-authored by two brothers it brings insights into how you could make your ideas stick into people’s mind.
The book is centered on six SUCCESs factors:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
I could ramble about what each of these factors mean, but it would make no sense. This book is so well-written that I do not want to attempt to make a summary out of it. It is like every section and chapter of this book has been written following the above mentioned guidelines, so that every single idea transmitted sticks to your mind.
Great read!
November 10th, 2010 at 4:03 pm
pai o vreau si eu. Adu-o cand vii in tara!
November 26th, 2010 at 4:40 pm
vezi poate uiti